December 23, 2004

Hugh MacLeod's "How To Be Creative" gapingvoid book

If anyone hasn't seen Gaping Void they should definitely check this out and see why I enjoy it so much. For the first sections of the book it outlines Hugh's professional, creative, and personal life. It makes for this amazing American epic of angst. Hugh is all about dealing with disgust and aspiration. While the book eventually collapses in advertising and brand philosophy, the first section is pretty compelling. Not to underplay Hugh's ideas, cause I really support them. Often they feel like a cry to be hired though. Hugh's descriptions of life in the creative business world explain a culture that was a mystery to me and many people. He is really coming from a special place. Check it out.


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